Hello, I’m Matt…
As the entertainment, media and technology landscape continues to fragment, and lines between roles and functions continue to morph and blur..
I help to lead and inspire diverse commercial, creative and operational teams to achieve remarkable things. I do this leveraging a background in innovation, disruption, commercial savvy and a data-driven understanding of audiences and businesses across traditional and new platforms alike.
Latest Posts…
- What do we Love ❤️ to Watch on Netflix?
In an effort to boost transparency, Netflix have been releasing their bi-annual ‘What We Watched’ reports, which is lovely. The problem is their data is presented in a rather unwieldy 7000 line excel sheet it’s pretty hard to navigate. So I thought I’d help out…… Read more: What do we Love ❤️ to Watch on Netflix? - Do VOD Services Really Satisfy Audiences? According To Ofcom…
I built this chart by combining VOD (video on demand) data available in Ofcom‘s Media Nations and filling in the blanks from the underlying data. It’s an interesting comparison, despite the B or S (BS??) variance in VOD type. Though it’s odd to me to… Read more: Do VOD Services Really Satisfy Audiences? According To Ofcom… - Damn! Did I miss the Fireworks? 🎆
Lot’s of interesting tit bits from Ofcom‘s excellent Media Nations report #youngpeoplewatchinglessliveTVshock. But for me, one outstanding stat was that 8% of the 12.1m people (yes that’s nearly a million people!) watching the New Year’s fireworks are doing so 1-7 days after New Years Eve!… Read more: Damn! Did I miss the Fireworks? 🎆 - 📊 𝗜𝗧𝗩 𝗛𝗮𝗹𝗳-𝗬𝗲𝗮𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: 𝗦𝗼𝗹𝗶𝗱 𝗯𝘂𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗥𝗲𝗺𝗮𝗶𝗻
ITV announced what I thought was a solid half-year performance yesterday. The core mission, transforming their linear business into digital, is going well and they’re well on their way to £750m digital in 2026, although growth did slow a touch in this period. Non-digital advertising… Read more: 📊 𝗜𝗧𝗩 𝗛𝗮𝗹𝗳-𝗬𝗲𝗮𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: 𝗦𝗼𝗹𝗶𝗱 𝗯𝘂𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗥𝗲𝗺𝗮𝗶𝗻 - YouTube Advertising Marches Impressively On..
Not much evidence of any sluggishness in YouTube Advertising numbers reported this week.. ..with a forth sequential quarter of double digit growth – – at this rate they’re on target for their first 10Bn quarter by the end of the year. Note: these numbers don’t… Read more: YouTube Advertising Marches Impressively On.. - Netflix vs ViaplayTwo multinational streamers reported their half-year results yesterday with diverging fortunes. 𝗡𝗲𝘁𝗳𝗹𝗶𝘅: 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲Netflix continues to demonstrate remarkable profitability and a massive subscriber base, now 278m. Growth is slowing, and ARPU falling (possibly due to the impact of the ad tier, which is growing but… Read more: Netflix vs Viaplay
- Digital News-round (up), 2024
Last week when looking at ITV’s annual report I suggested that News could be an opportunity for them based on what I perceived to be a relatively insular (ITVX focussed) strategy.. It got me thinking about how much of a greenfield opportunity Digital News is… Read more: Digital News-round (up), 2024 - ITV Results Analysis, impressive growth, but is it enough?
ITV Results came out via it’s annual report last week. I always find these interesting, often more for the information that’s not included, rather than the info that is! Last year ITV very helpfully included data on linear advertising revenues (‘Linear Remains Resilient’). With declining… Read more: ITV Results Analysis, impressive growth, but is it enough? - TL;DR for Reddit’s 281 page IPO Filing
I’m a Reddit, Inc. fan. It’s one of only two social media apps that’s earnt front page privileges on my phone – a core procrastination tool! Nearly 20 years old, there’s finally a Reddit IPO to review, but at 281 pages it’s a hefty read so I… Read more: TL;DR for Reddit’s 281 page IPO Filing - My Love Letter to LIV..
In an ideal world, everyone would play nice and I love Rory McIlroy‘s idea that this could be an IPL-style comp in the off-season, taking golf to new markets and new audiences. But we are where we are. And though I love much of what… Read more: My Love Letter to LIV..