MEDIA / TECHNOLOGY / DIGITAL CONTENT
Matt Rennie
I help commercial, creative and operational teams in media and technology achieve remarkable things — leaning on innovation, disruption and a data-driven read of audiences and businesses.
PREVIOUSLY
Latest writing
Sidemen’s Harry, Josh & Tobi Play Would You Rather
Sidemen members W2S, Zerkaa and TBJZL take on some of the internet’s most ridiculous Would You Rather questions - with a little help from Google Gemini.
What do we Love ❤️ to Watch on Netflix?
In an effort to boost transparency, Netflix have been releasing their bi-annual 'What We Watched' reports, which is lovely. The problem is their data is presented in a rather unwieldy 7000 line excel sheet it's pretty hard to navigate. So I thought I'd help out...……
Do VOD Services Really Satisfy Audiences? According To Ofcom…
I built this chart by combining VOD (video on demand) data available in Ofcom's Media Nations and filling in the blanks from the underlying data. It's an interesting comparison, despite the B or S (BS??) variance in VOD type. Though it's odd to me to……
Damn! Did I miss the Fireworks? 🎆
Lot's of interesting tit bits from Ofcom's excellent Media Nations report #youngpeoplewatchinglessliveTVshock. But for me, one outstanding stat was that 8% of the 12.1m people (yes that's nearly a million people!) watching the New Year's fireworks are doing so 1-7 days after New Years Eve!……
📊 𝗜𝗧𝗩 𝗛𝗮𝗹𝗳-𝗬𝗲𝗮𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: 𝗦𝗼𝗹𝗶𝗱 𝗯𝘂𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗥𝗲𝗺𝗮𝗶𝗻
ITV results were announced yesterday with what I thought was a solid half-year performance. The core mission, transforming their linear business into digital, is going well and they're well on their way to £750m digital in 2026, although growth did slow a touch in this……
YouTube Advertising Marches Impressively On..
Not much evidence of any sluggishness in YouTube Advertising numbers reported this week.. ..with a forth sequential quarter of double digit growth - - at this rate they're on target for their first 10Bn quarter by the end of the year. Note: these numbers don't……