The Box Plus Network is the UK’s no.1 music video network. Featuring seven unique TV channels including The Box, 4Music and Kiss, it regularly collaborates with artists, labels, brands, fans and followers to create exciting content for a monthly audience of over 16.6 million viewers. Among the many applications of Tableau within the business is the use of heatmapping to track and compare viewership across the network, based on time of day and content broadcast. The insights gained directly inform a programming schedule that is appealing to viewers. Tableau’s ability to connect directly to internal data sources has also significantly reduced internal reporting times, whilst making meaningful data analysis more accessible to all employees. As a result, the company has been able to eliminate the monthly costs it previously incurred for external business intelligence services.
FULL ARTICLE: https://www.tableau.com/solutions/customer/box-plus-optimizes-scheduling-across-uks-no1-music-video-network-tableau
