Music TV still a draw for advertisers, insists 4Music boss

Music TV channels must diversify their content and work across digital platforms if they are to continue attracting viewers and advertisers, the boss of 4Music and Kerrang! has said.

Matt Rennie, managing director of The Box Plus Network, which owns seven music channels in total, admitted that the growth of online music platforms had taken its toll on music TV stations, with the industry seeing a 6.7% fall in viewing figures last year.

However he said his company had grown advertising revenues in 2014 off the back of flat viewing figures because of its ability to retain the interest of young music fans and develop new content avenues.