Profile

An accomplished senior executive with a proven track record across media, tech and digital content.  Highly analytical and data driven, adept at scaling efficient operations, inspiring high performing teams and driving profit and growth.

Key Skills

Career History

Independant Consultant, Freelance, 03/2024 – Present

Providing strategic, financial and operational consulting for media and technology businesses and start-ups supporting fundraising and defining growth strategies.

Vice President Content & Operations, WildBrain Spark, 02/2020 – 07/2023

Oversaw global network of 600+ YouTube channels achieving c.3Bn monthly views.

• Scaled-up business and identified new strategic plan to integrate as marketing engine into blue-chip parent.
• Established WildBrain Spark Studios, grew 3rd party production revenue by 50%.
• Produced multiple successful original digital commissions delivering >40Bn mins of watch time.
• Led financial planning and strategy. Designed process improvements and operational efficiencies around media management, rights and reporting.

Some of our original WildBrain productions

Chair Governing Board, Therfield Secondary School, 03/2018 – Present

After 6 years as non-executive, Vice-Chair and Chair of Finance, was recently (Sept-24) elected to Chair of the overall governing board for this large mixed comprehensive school.

Managing Director, The Box Plus Network (subsidiary of Channel 4), 10/2013 to 11/2019

Led and grew market leading music and entertainment youth media business (linear, VOD & Production Studio).

• Grew market share from 38% to 51% with new creative, original content and live events strategies doubling profit.
• Drove and led and exit (buy-out by Channel 4) of this joint venture business, as well as leading integration and organisation design.
• Launched multiple cost effective innovative content formats by leveraging digital techniques to television production.

Business Development & Enterprise Director, Global Radio (Global Group), 10/2011 to 10/2013

Oversaw portfolio of new ventures (Global Music TV), non-core revenue (Classic FM Records, Heart Bingo etc..), commercial & eCommerce partnerships and Global’s customer data strategy.

• Launched two new TV channels (Capital TV and Heart TV).

Non-executive Director, Wildstar Records, 02/2012 to 10/2013

Commercial Director, Seesaw, 10/2009 to 09/2011

SeeSaw was an ‘ahead of it’s time’ online video-on-demand service, born from the ashes of the defunct Project Kangaroo.

• Part of the senior management and launch team with direct accountability for all commercial aspects of the business; overall business plan, advertising sales, premium content sales & subscription, business development, content acquisition, product definition and strategy

Business Development and Content Distribution, Channel 4, 01/2008 to 10/2009

Responsible for all linear and on-demand content distribution relationships (Pay TV, online & mobile) and directly accountable for all distribution income.

Senior Commercial Manager, Content Acquisition, Virgin Media, 08/2006 to 12/2007

Responsible for sourcing content for distribution across TV, broadband and mobile platforms and cross-platform new product development with specific focus on Sports, Music and International channels/programming.