An accomplished senior executive with a wealth of experience in music, entertainment, and digital content environments leading businesses through growth, digital transformation, large strategic change. Highly analytical and data driven with a successful track record in driving organisational efficiency, and optimising people and processes to drive profit and growth..

Key Skills

Strategic Development

Stakeholder Management

Joint Ventures

Strategic Delivery

Team Leadership


Senior Leadership

Financial Management

Business Development

Career Achievements

  • Developed start-up MCN business into a robust and strategically aligned digital content studio and distribution operation ready for integration into blue-chip media business.
  • Successfully led complex joint-venture business through to exit; buy-out by, and integration into Channel 4.
  • Launched and led major media services including TV channels & a major OTT VOD platform.
  • Negotiated, executed, and managed numerous key content and partnership deals, including with Google, Spotify, Apple, all major US studios, UK broadcasters, and major record labels.

Career History

Vice President Content & Operations, WildBrain Spark, 2020 – 2023

Led content and day-to-day operations at global kids’ and family video network (600+ YouTube channels and c.3Bn views each month). Reorganised and scaled up this start-up business and led a strategic shift to integrate into parent company.

  • Implemented robust financial control system and budgeting process for this $50m business, driving efficiency, managing costs and navigating the challenging economic environment.
  • Established WildBrain Spark Studios, leveraging mass audience data and insight as a key production input to create successful hyper-optimised content
  • Grew production revenue by 50% (with an impressive roster of clients such as Warner Bros. Discovery, Lego, Mattel, and Crayola) and drove mass engagement (> 40Bn minutes of watch time).
  • Launched multiple successful original digital commissions (Boy and Dragon, Caillou’s New Adventures, Teletubbies Let’s Go, emojitown) delivering > 40Bn minutes of watch time.

Vice-Chair Governing Board, Therfield Secondary School, 2018 – Present

Joined in 2018, then elected to Vice-Chair (March 2019) of the overall governing board and Chair of Finance Committee for this large mixed comprehensive school. Lead in the internal audit process for multi-academy trust (SESSET).

Managing Director, The Box Plus Network (subsidiary of Channel 4), 2013 to 2019

Board director and chief executive of youth focused media business, and member of the Channel 4 leadership team. Overhauled and streamlined this mature business by focusing on creative and original content production. Diversified strategy to include general entertainment in response to market conditions, ultimately leading to a buy-out by Channel 4 of this (originally) joint venture business.

  • Grew market share 38% to 51%, drove record revenue/profit and doubled the value of the business.
  • Applied digital methodologies to broadcast production creating cost-effective innovative content strands based on music (Box Fresh), audience interaction/UGC (social TV) and launched a flagship daily live magazine format (Trending Live).
  • Pivoted main channel (4Music) into entertainment, securing key deals with multiple US studios to acquire standout content and grow 4Music into a top 10 digital multi-channel entertainment proposition.

Business Development & Enterprise Director, Global Radio (Global Group), 2011 to 2013

Oversaw portfolio of non-core revenue activity within the business: Global Music TV, Classic FM Records, Heart Bingo, book publishing and a significant Apple / iTunes partnership.

  • Rationalised the commercial portfolio to focus on core activity (see above) delivering 62% YoY growth.
  • Launched 2 new music TV channels.
  • Established Classic FM Records (a joint-venture partnership with Decca Records) as a major source of classical repertoire, both through compilation relicensing and A&R of original talent.

Non-executive Director, Wildstar Records, 2011 to 2013

Commercial Director, Seesaw, 2009 to 2011

Launched this early stage OTT VOD start-up, born out of the ashes of Project Kangaroo.  Joined as 2nd FTE and managed the business through building out the team and product, launching and overseeing all commercial aspects of the business; strategy, business development, sales and advertising.  In the first 6 months, grew the business to 0.5m users consuming >1.5m streams per month, but as funding was pulled by Arqiva due to a shift in strategy, stepped up to lead the business through a major strategy review, and investment round / sale of the business.

Business Development and Content Distribution, Channel 4, 2007 to 2009

Directly accountable for all distribution relationships (linear and on-demand) and revenue for Channel 4 with partners such as Sky, Virgin Media, BT and Apple / iTunes.

Senior Commercial Manager, Content Acquisition, Virgin Media, 2006 to 2007

Primarily responsible for Music, Sports and International content for this major UK TV platform managing deals ranging from £20m to £150m.

  • Led a deal with Setanta Sports to help break the strangle hold of Sky on Premier League Rights and bring back top-tier football to basic (non-premium) TV for the first time in 15 years.
  • Delivered a market first music video on demand service incl. launch delivery, commercial negotiation with record labels and ongoing service management.

Business Development & Strategy, Music Choice, 2006 (short-term contract)

Music Consultant, Homechoice, 2005 (short-term contract)

Head of Business Development, Warner Music UK, 2004 to 2005 & Media Development Manager, Warner Music International, 2000 to 2004

Part of a core team spearheading the adoption of digital as a core distribution channel for Warner Music music and artists, responsible for all digital revenue.

  • Execution and launch management of the first European Apple iTunes deal (Europe).
  • Grew WMUK’s annual digital business from £0.5m to > £10 m in less than 2 years.