CMC Meet The Commissioners, Pre-school 2022

I was delighted to be asked to join this panel at CMC hosted by Tiernan Douieb.

Some key takeaways included..

  • The best commissions are child-centred.
  • ‘Broadcast sensibility’ is still important across platforms.
  • Kids are brilliant at self-curation and are good at discovering ‘known’ IP.
  • Shows that stand out on busy platforms are more likely to win commissions.